Behind the brand

Candy Fields came to us for a complete reimagining of their brand, including a product line of over 15+ natural remedies & cleanses. We took inspiration from the owner’s personal story and original development of the recipes, along with the pure ingredients themselves to form the direction for the rebrand. We restructured and redesigned their entire packaging line, offering recommendations on new vessels and paper textures, all while designing with the idea of balancing their history and a new, more current look. The entire project was brought together on a stunning, custom Shopify website where the photography and videography is at the forefront - bringing in the beautiful linework detailed throughout their packaging with a robust, yet easy to navigate customer journey.